We are pleased to bring you seven education workshops presented by the PGA of America and the Association of Golf Merchandisers. With various sessions and one low-priced all-access education pass, you can easily keep your pulse on the latest insights and trends
2021 PGA Show Buying & Education Summit Workshops
RELEVANT TRAINING RESOURCES FOR GREATER JOB IMPACT
Date: Monday August 9, 2021
Time: 2PM PST
MSR: 1
Presenter: Dawes Marlatt, PGA
We will review and examine resources and training tools available to you supporting the PGAs lifelong learning strategy in your chosen career path.
UTILIZE PGA OF AMERICA ASSETS TO GENERATE MORE LESSON REVENUE
Date: Monday August 9, 2021
Time: 2:45PM PST
MSR:1
Presenter: Will Robins, PGA
Attend this 35-minute session to learn how PGA coaches are receiving new revenue through PGA of America coaching tools and leads.
“Revenue-wise, these leads have brought in a couple thousand dollars. I’m converting those taking a single lesson into staying for a series, and we’re getting referrals from these students. We don’t advertise at all, and it’s amazing to see how many people are coming in.”
Tim Riese, PGA Coach
BUILDING YOUR TEAM IN A POST COVID WORLD
Date: Monday August 9, 2021
Time: 3:30PM PST
MSR: 1
Presenters: Scott Kmiec, Chris Kulinski, Keith Soriano
Learning objectives include:
- Recruiting strategies
- Diversifying your operation
- Retention of talent
JOB TRANSITION AND CAREER PLANNING – GET PREPARED FOR YOUR NEXT JOB NOW, REGARDLESS OF YOUR AGE
Date: Monday August 9, 2021
Time: 4:15PM PST
MSR: 1
Presenters: Scott Kmiec, Chris Kulinski, Keith Soriano
Learning objectives include:
- Tips for job search planning
- What employers are looking for
- Material review
- Career Transition - Asst to HP, HP to GM, Employed to retirement
TOP TRENDS IN SOCIAL MEDIA TODAY, PRESENTED BY AGM
Best Practices to Achieve Proven Results in 2021 and Beyond
Date: Tuesday, August 10, 2021
Time: 8:15AM PST
MSR: 1
Presenter: Jennifer Morton, Marketing Manager, Association of Golf Merchandisers
This program provides an overview of the latest trends in social media, content creation suggestions, and focuses in on best practices for creating a thriving community on Facebook, the power of Instagram, and how to tell a story through video. Walk away with proven tips and practical ideas to improve your brand's social media reach and engagement.
PGA EDUCATION WORKSHOPS
Date: Tuesday August 10, 2021
Time:
9AM-9:30AM PST | Sagacity Golf Presentation and PGA Business Management Simulation
9:30AM-12:00PM PST | PGA Business Management Simulation
MSR: 3
Presenters:
Sagacity Golf Presentation and PGA Business Management Simulation: Don Rea, PGA, Mike Loustalot
PGA Business Management Simulation: Dawes Marlatt, PGA
The PGA Business Simulation will deliver real world scenarios that align a primary focus on improving marketing, sales, leadership, revenue management and financial management at a golf facility. You will apply operational skills to successfully manage a public and/or private golf facility business. While working in teams you will compete for market share and exchange experiences to create a high performing business.
STATE OF RETAIL ROUNDTABLE, PRESENTED BY AGM
Date: Tuesday, August 10, 2021
Time: 4PM PST
MSR: 1
Facilitators: Jennifer Morton, Marketing Manager, AGM, Vice-President, AGM and Patrick Casey, President AGM
Interactive discussion on the state of business at golf retail facilities.